Keyword optimization is the ongoing process of selecting keywords that are likely to be the most relevant for the search terms being keyed in by people searching for the type or category of product being marketed through the website. The aim is to properly select keywords (words or phrases) that can maximize ‘hits’ (people who click) on the website. People will likely click on the website if it is ranked high on the search engine results page (SERP) and if they find their search term (keyword) in the short description of the site in the SERP.

Keyword optimization therefore involves selecting the right (relevant) keywords; facilitating web crawlers (spiders) to easily find and index the relevant contents in the web pages by including important keywords in the anchor text of metatags; and ensuring inclusion of relevant keywords in header tags. Keyword optimization is crucial for the success of both search engine optimization (SEO) for organic searches as well as for pay-per-click (PPC) advertising.

The first practical step to get leads (keywords which can then be expanded) for keyword optimization is to try and think as customers searching for the product category would do. However, researching keywords manually is not a practical option when a large number of keywords and phrases are involved. Fortunately, online keyword research tools are available commercially on the Net, such as, for example, ‘WordTracker’ or ‘KeywordDiscovery’ etc, which can facilitate the process of keyword optimization. Continuous testing of keywords and phrases to ascertain their relevance in a dynamic market is also important for any successful keyword optimization process.

Ok, so check this out…

One way to get natural search traffic to your website is to place a video on the page. Since the most widely used search engine is Google, then we want to start there. YouTube happens to be owned by google, so it will help your rankings by using them to host your video.

• Get an account on YouTube, make sure you place your website links in the videos as well as on your channel.
• Upload the video, the one you want on your website, into your YouTube account.
• After it is done uploading and is processed, take the embed code and send it to your webmaster. If you do it yourself, put it on the page where you want it viewed.

Every time a visitor watches the video on your page, you also get a view on YouTube, cool right? So the more popular your video is, the more weight it carries in the search engines. But what if they don’t click play, you ask? Then make the video auto-start!

Typically if it is a landing page and the first thing your viewer sees is your video, then you want the video to play automatically. ESPECIALLY if its an important message, you don’t want to take the chance of them not playing the video! (This will also help with your bounce rate)

So here’s what you do:

1. Take your embed code and look for the URL, its in there twice and usually looks something like this – “http://www.youtube.com/v/FjTcA7i0f32pP0&hl=en_US&fs=1&rel=0″
2. Take this little snippet of code – &autoplay=1  and place it right before the first & symbol (in this case its &hl)
3. Make sure you also place it on the other URL

So you set your video to play automatically, now every time someone visits your page, you get a view on YouTube also!

Many people in the SEO world debate on whether or not Meta Tags are dead… well that may be true for the Meta Keyword Tags (for the majority search engines), but not when it comes to Meta Descriptions.

This is one tag you don’t want to forget. Imagine some one searches for your keyword and your page is listed in the top listing… search engines will randomly choose something from your body of text to describe your site, wouldn’t it be better to have a detailed description that will entice a user to click on that link and visit your page? YES of course! especially if you’re giving away something FREE on that page, that could be in the description.

Another great thing about Meta Description tags is that, unlike the Meta Keyword tag, search engines will consider keywords written in the description to describe your site. This will obviously give you better rankings for those keywords. Also, when your site comes up in the results, many search engines will bold the keywords in your description and title, thus catching the user’s attention, resulting in better click-through rates.

Make sure your description isn’t TOO long (typically 200 characters will do), and also reads well to the user (don’t JAM it full of keywords! it has to make sense!).