Search Engine Optimisation or SEO is the ongoing process of making a website (and its content) relevant for searches carried out by people surfing the net; and facilitating search engines to display (rank) the site high up in the search results page. Search Engine Optimization (SEO) is the process of improving the volume or quality of website traffic from ‘natural’ or ‘organic’ searches by tweaking various elements (such as keywords, anchor text in metatags of web pages, the type of coding etc)  of the website to optimize it.

SEO includes two distinct and important aspects which need to be addressed if the optimization is to be successful. The first is the technical aspect (such as keyword research, site architecture, use of keywords in title and metatags, site navigation for web spiders, incorporation of site map and directory, building links etc). These technical features make it easier for search engines (their web spiders or web crawlers) to find and index a site for the appropriate keywords. The second aspect relates to marketing-focused tasks to make a site more appealing to users (content, layout, images, easy navigation for visitors, function tabs or buttons e.g. ‘add-to favorites’, ‘refer-a-friend’, ‘quick enquiry’ etc, that are easy to access and operate and so on).

SEO strategies can be learned but need a lot of hard work, dedication and a will to experiment. It would be worthwhile to you to check out some guides on the subject. If you plan on learning this SUPER important Traffic Getting Strategy, check out some of my beginner guides here, you can start with entering your name and email in the box to the right to Receive - “The 7 Brutal Certainties Of Search Engine Optimization” – A Mini Guide To the World Of SEO

Optimize it!

Typically people do this:

• Create a static website explaining their business and what they do
• Leave it sit and hope people visit, buy traffic (usually through PPC)

Creating a website but not updating it on a consistent basis is not good for SEO. You can have a great link building campaign, but if you’re not feeding the spiders some fresh content on a CONSISTENT basis, then you are doing your site a disservice.

So here’s what you need to do…

1. Go to WordPress.org and download their latest version of the software.
2. Visit the WordPress installation guide to find out how to install it on to your site’s server
3. Download Jeff Johnson’s FREE SEO WordPress Software and install
4. Start Posting!!!

Make sure you blog ATLEAST 3 times per week with GOOD content. Just having your blog on your static site ALONE will help with rankings. Keep the URL simple, something like www.YourSite.com/blog is good enough. Also, when it comes to making your blog look good, there are plenty of FREE themes you can search for in the wordpress directory.

If you don’t have a site up yet, or you just need a good host, I recommend using HostGator. Hostgator is VERY affordable, and VERY reliable. They work EXTREMELY well with all the wordpress software and plugins I use for SEO, including Jeff Johnson’s FREE Traffic Getting SEO Software.

Later I will get into Linking, and why its important for your new blog to have links back to your site. Until then, FEED THOSE SPIDERS!