ALT or (Alternate) attribute tags on images not only make your website easier to access, but helps the search engines to index your images. This is also great for searches, say if someone were looking for a specific image by keyword and you used that keyword in your alt text, it would be displayed in the results, which is great for rank. Make sure your text is readable and friendly to the user, for example: “This is a picture of Joe Frazier vs Muhammad Ali at Madison Square Gardens during their EPIC fight.”

That is also a good strategy for situations where your images would not load, the text would be displayed instead.

Here are more benefits of good ALT:

When editing your pages and inserting images, you will find out that ALT text is actually REQUIRED for all your images.

Here’s an example of how it could look:

<img src=”frazier-ali-war.jpg” height=”320″ width=”480″ alt=”This is a picture of Joe Frazier vs Muhammad Ali at Madison Square Gardens during their EPIC fight”>