Google search engine has become so pervasive that we tend to forget other search engines. Microsoft Bing is a search engine which has a unique algorithm and displays search results based on a different set of criteria. What are the repercussions? For one, if your website, for any reason, does not attract better search engine ranking on Google, it may fare better with Bing. The overall share of Bing in the search engine market is less than 15% but is picking up fast. There are reports that Bing provides better and more relevant search engine results than Google.
You must submit your website separately to Bing to get registered. Keyword searches work differently in Bing and the search algorithm is a secret like in Google. Since the competition is less severe in Bing, the chances of getting a higher listing are better in Bing.
SEO for Bing is not any different from Google. It is also based on keywords and therefore the content on your website need not change dramatically. In fact, since you are submitting your site to Google as well as Bing, the content has to be suitably modified. You must take care that in the process you don’t lose a good ranking in Google.
The presentation in Bing has been altered and is different from Google. Microsoft claims that this has been done after in depth research and analysis. Many experts confirm that the Bing interface is better suited for human physiology. Despite all these claims Google still seems to hold a psychological edge. But it would not be a surprise if Bing with its pedigree comes up trumps in the search engine market. You must remember that there is enough space in search market for more than two players. It is therefore advisable to do due diligence at this stage. Who knows how the search market would evolve in future?
