Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 09-05-2010
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Meta tags are the little lines of text written into the HTML code (placed between the <head> tag and the </head> tag) that describes a website to the search engines. Meta tags provide structured metadata (data about data) about a web page, such as specifying its title, page description, keywords etc to search engines and help spiders effectively crawl a website. Meta tags are not normally visible in the browser window to people visiting the site.
Meta tags, in certain cases, also influence the way the site appears in the search results by specifying which titles (HTTP headers) should be sent first before the actual content when the HTML page is served to the client server from the web server. Properly designed Meta tags improve site rankings in search engine results pages (SERPs) and often cause an increase of traffic to the website.
There are several types of Meta tags, the most important and commonly used being the Keyword and the Description Meta tags. The Keyword Meta tag informs search engines about the keywords of the site by including some (about ten or so) of the most important keywords selected. The Description Meta tag, about a couple of lines long, contains textual information about the site content for search engines and, along with the Title tag, is crucial for improving site rankings. There is even a Meta tag (the ‘Robots tag’) which can instruct spiders about which pages to index (and which not). Each website page should have its own Meta tags to improve site rankings since search engines consider each page of a site separately.
Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 29-04-2010
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Landing page or sales page is the most important part of SEO. This is where products prosper or die a premature death. Why should SEO be so important for a landing page? This is because customers will come to your site while searching for the keywords. For example, if you were selling bicycle spare parts, you would like those interested in it to visit your site. This means if someone searches for bicycle spare parts, they should land on your landing page. You don’t want those searching for car spare parts coming to your site. Though both pertain to spare parts, one of them is of no relevance to you. This is where you must do your homework.
Landing page has other important functions. Getting customers interested in your product or service is the first objective. If a person has searched for keywords relevant to you and has reached your landing page means that you have done half the job. Making them to buy is another kettle of fish altogether. The landing page should be so designed that a visitor is enticed into making a purchase and that too immediately. If a person or customer decides to buy some other day, you have lost the battle of wits. A landing page will be performing its task effectively only if there is a purchase.
Landing pages should be designed keeping search engine optimization in mind. Keywords should be spread evenly over the entire page and should seem natural and not forced. Search engine algorithms are pretty smart and can penalize you if the keyword density is not natural. As far as possible we must ensure that the language can be understood by humans since it is they who would be purchasing your product or service. In our enthusiasm to manage a better page rank we sometimes forget that the ultimate aim of a landing page is to sell
Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 09-03-2010
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Ok, so check this out…
One way to get natural search traffic to your website is to place a video on the page. Since the most widely used search engine is Google, then we want to start there. YouTube happens to be owned by google, so it will help your rankings by using them to host your video.
- Get an account on YouTube, make sure you place your website links in the videos as well as on your channel.
- Upload the video, the one you want on your website, into your YouTube account.
- After it is done uploading and is processed, take the embed code and send it to your webmaster. If you do it yourself, put it on the page where you want it viewed.
Every time a visitor watches the video on your page, you also get a view on YouTube, cool right? So the more popular your video is, the more weight it carries in the search engines. But what if they don’t click play, you ask? Then make the video auto-start!
Typically if it is a landing page and the first thing your viewer sees is your video, then you want the video to play automatically. ESPECIALLY if its an important message, you don’t want to take the chance of them not playing the video! (This will also help with your bounce rate)
So here’s what you do:
- Take your embed code and look for the URL, its in there twice and usually looks something like this – “http://www.youtube.com/v/FjTcA7i0f32pP0&hl=en_US&fs=1&rel=0″
- Take this little snippet of code – &autoplay=1 and place it right before the first & symbol (in this case its &hl)
- Make sure you also place it on the other URL
So you set your video to play automatically, now every time someone visits your page, you get a view on YouTube also!
Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 05-03-2010
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I have been guilty of this in the past, when creating the style sheet, I would make my own header tags (such as .header1 or .sub2). The problem with this is that the fake-headers do not carry as much weight as the <h1> to <h6> tags.
So instead of using your own headers and subheads, create or edit the CSS the same way for the <h1> to <h6> tags as you would for your own creations. Make them look the way YOU want them to, and by using the PROPER tags, it will carry MORE weight for the content between them.
In reality, you should probably only use your <h1> tag one time on a single page, use only two <h2> tags and so on. If you don’t abide by that, it won’t hurt your rankings, but could only if you use them.
Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 04-03-2010
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Many people in the SEO world debate on whether or not Meta Tags are dead… well that may be true for the Meta Keyword Tags (for the majority search engines), but not when it comes to Meta Descriptions.
This is one tag you don’t want to forget. Imagine some one searches for your keyword and your page is listed in the top listing… search engines will randomly choose something from your body of text to describe your site, wouldn’t it be better to have a detailed description that will entice a user to click on that link and visit your page? YES of course! especially if you’re giving away something FREE on that page, that could be in the description.
Another great thing about Meta Description tags is that, unlike the Meta Keyword tag, search engines will consider keywords written in the description to describe your site. This will obviously give you better rankings for those keywords. Also, when your site comes up in the results, many search engines will bold the keywords in your description and title, thus catching the user’s attention, resulting in better click-through rates.
Make sure your description isn’t TOO long (typically 200 characters will do), and also reads well to the user (don’t JAM it full of keywords! it has to make sense!).
