This is one of the most powerful SEO techniques. Since video sites like YouTube are constantly looked up by search engine bots, your website is likely to get listed on search engines quickly if you have a video clip with relevant keywords.

What you have to remember is that video as such does not mean anything to search engines. You must ensure that the videos have relevant tags and keywords to identify them.

Providing proper heading to videos is the first part of SEO. These headings or title are used as keywords by search engines. The tags or keywords used in the video should be carefully chosen. Some video sites even provide a website reference which can be used to link to your website.

Providing video clips as part of SEO is also called video SEO and also viral marketing. For example if you upload a video to YouTube, it can be used by others on their own sites and blogs. Imagine what would happen if a few hundred sites display your video. Your video will become viral and search engines will instantly rank you higher in results.  Creating viral video is easier said than done. They must have a universal appeal. It is not unusual to find millions of people downloading videos from YouTube. This can give you instant exposure and fame.

Some people are scared of using videos simply because they feel that creating them would be extremely costly. But this is not the case. There are hundreds of free tools available on the internet which provide techniques to create videos from slides and photographs. They cost nothing and can be used to make effective videos. Uploading videos is also easy and simple.

Videos can play a strategic role in your SEO efforts. They are easy to create and upload. Viral marketing can give an instant boost to your search engine ranking.