Link building is an important aspect of website search engine optimization (SEO) since not all visitors to the site arrive through organic searches; many arrive from other sites or from paid ads through links. Internal links connecting different pages of the site improve navigation for visitors and web spiders. External links from other websites not only bring additional traffic, many search engines will give higher ranking to a site based on the number of its incoming links (‘link popularity’).

Considering the advantages, link building to other sites should be actively pursued once a website is operational (internal linking should be addressed at the website design stage itself). Link building normally takes the form of ‘Link Campaigns’ to persuade other website owners or site managers to link to the site by providing correct information about the site and its contents. This can usually be best achieved by embedding the links in specific keywords or phrases i.e. including the right keywords in the anchor texts of the links. This also increases quality traffic and improves conversions.

Many websites include a ‘Link-To-Us’ function; an HTML link-to-us coding which can be copied and pasted in the webpage source code of the site wanting to link in. The essential point to remember for effective link building, however, is that other websites will consider linking to the site only if they feel that it is worth their while. Hence, firstly, the website content has to be informative and useful and secondly, the linking process should be simple; one that needs the least amount of work for linking to the site.

BASICALLY, backlinks are nothing more than links on other websites that point to yours, they are also called incoming or inbound links. Some call backlinks “the backbone of Search Engine Positioning.” Backlinks are important for PageRank; the more established, better ranked, most optimized that the page linking to your website is, the better it will help for YOUR rank.

Backlinks originally were only important to navigate the web, but now its importance is so great when it comes to SEO and PageRank.

A few EASY ways to get backlinks for your site:

Upload videos to different video sites such as YouTube, DailyMotion, or Kewego. Make sure you place your link in the description of the video and anywhere else they would allow it.

Find internet forums for your niche, every niche has somewhere people go to have related discussions. Sign up to each of them and in your signature box, place the link to your site.

Article Marketing. Start posting related content on sites like EzineArticles and Squidoo, make sure your link is in each post.

Find Blogs in your niche that rank real well, start posting comments on their posts and make sure you use your website’s URL

Start a blog on a new domain, and new hosting account, post daily and make sure you have links in the sidebar or atleast the footer.

Try those out and you’ll start getting backlinks IMMEDIATELY