The aim of SEO is to drive traffic to your website. This can be done in several ways. The traditional way is to get listed with search engines. Search engine optimization means understanding keyword density and providing relevant content. There are two main search engines today: Google and Bing. Both these have their own algorithm based on which they rank your website.

Since link building is a huge part of SEO, it is necessary to create suitable links with other websites. Buying and exchanging links is now a big market.

Driving traffic purely through search engines is no longer an optimal solution. With the phenomenal growth of social sites like Facebook, MySpace and others, it is now necessary to engage ourselves with them. By participating in various forums, it is possible to drive relevant and focused traffic to your website.

Video sites like YouTube have gained importance. It is possible to create a viral marketing campaign using popular videos which are initially hosted on video sites. You can generate a humungous amount of traffic with videos.

In SEO circles it is said that content is king. Search engines love content. Your search engine ranking is likely to get a boost if you provide good quality content on your website. You must remember to use appropriate keyword density to attract search engines. Search engine bots look for any change or additional content when crawling through websites. Static content does not enthuse these bots.

Driving traffic to your website requires thrust from several angles. SEO alone is unlikely to make your site wildly successful. Social sites should be leveraged to boost traffic to your site. In the final analysis, it is the quality and quantity of your content which will determine whether your site attracts traffic. Everything else can only assist in adding to the numbers.