Many people in the SEO world debate on whether or not Meta Tags are dead… well that may be true for the Meta Keyword Tags (for the majority search engines), but not when it comes to Meta Descriptions.

This is one tag you don’t want to forget. Imagine some one searches for your keyword and your page is listed in the top listing… search engines will randomly choose something from your body of text to describe your site, wouldn’t it be better to have a detailed description that will entice a user to click on that link and visit your page? YES of course! especially if you’re giving away something FREE on that page, that could be in the description.

Another great thing about Meta Description tags is that, unlike the Meta Keyword tag, search engines will consider keywords written in the description to describe your site. This will obviously give you better rankings for those keywords. Also, when your site comes up in the results, many search engines will bold the keywords in your description and title, thus catching the user’s attention, resulting in better click-through rates.

Make sure your description isn’t TOO long (typically 200 characters will do), and also reads well to the user (don’t JAM it full of keywords! it has to make sense!).