Landing page or sales page is the most important part of SEO. This is where products prosper or die a premature death. Why should SEO be so important for a landing page? This is because customers will come to your site while searching for the keywords. For example, if you were selling bicycle spare parts, you would like those interested in it to visit your site. This means if someone searches for bicycle spare parts, they should land on your landing page. You don’t want those searching for car spare parts coming to your site. Though both pertain to spare parts, one of them is of no relevance to you. This is where you must do your homework.

Landing page has other important functions. Getting customers interested in your product or service is the first objective. If a person has searched for keywords relevant to you and has reached your landing page means that you have done half the job. Making them to buy is another kettle of fish altogether. The landing page should be so designed that a visitor is enticed into making a purchase and that too immediately. If a person or customer decides to buy some other day, you have lost the battle of wits. A landing page will be performing its task effectively only if there is a purchase.

Landing pages should be designed keeping search engine optimization in mind. Keywords should be spread evenly over the entire page and should seem natural and not forced. Search engine algorithms are pretty smart and can penalize you if the keyword density is not natural. As far as possible we must ensure that the language can be understood by humans since it is they who would be purchasing your product or service. In our enthusiasm to manage a better page rank we sometimes forget that the ultimate aim of a landing page is to sell