Posted by SEO Info | Posted in Keyword Research, SEO Tips | Posted on 17-05-2010
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Keyword optimization is the ongoing process of selecting keywords that are likely to be the most relevant for the search terms being keyed in by people searching for the type or category of product being marketed through the website. The aim is to properly select keywords (words or phrases) that can maximize ‘hits’ (people who click) on the website. People will likely click on the website if it is ranked high on the search engine results page (SERP) and if they find their search term (keyword) in the short description of the site in the SERP.
Keyword optimization therefore involves selecting the right (relevant) keywords; facilitating web crawlers (spiders) to easily find and index the relevant contents in the web pages by including important keywords in the anchor text of metatags; and ensuring inclusion of relevant keywords in header tags. Keyword optimization is crucial for the success of both search engine optimization (SEO) for organic searches as well as for pay-per-click (PPC) advertising.
The first practical step to get leads (keywords which can then be expanded) for keyword optimization is to try and think as customers searching for the product category would do. However, researching keywords manually is not a practical option when a large number of keywords and phrases are involved. Fortunately, online keyword research tools are available commercially on the Net, such as, for example, ‘WordTracker’ or ‘KeywordDiscovery’ etc, which can facilitate the process of keyword optimization. Continuous testing of keywords and phrases to ascertain their relevance in a dynamic market is also important for any successful keyword optimization process.
Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 09-05-2010
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Meta tags are the little lines of text written into the HTML code (placed between the <head> tag and the </head> tag) that describes a website to the search engines. Meta tags provide structured metadata (data about data) about a web page, such as specifying its title, page description, keywords etc to search engines and help spiders effectively crawl a website. Meta tags are not normally visible in the browser window to people visiting the site.
Meta tags, in certain cases, also influence the way the site appears in the search results by specifying which titles (HTTP headers) should be sent first before the actual content when the HTML page is served to the client server from the web server. Properly designed Meta tags improve site rankings in search engine results pages (SERPs) and often cause an increase of traffic to the website.
There are several types of Meta tags, the most important and commonly used being the Keyword and the Description Meta tags. The Keyword Meta tag informs search engines about the keywords of the site by including some (about ten or so) of the most important keywords selected. The Description Meta tag, about a couple of lines long, contains textual information about the site content for search engines and, along with the Title tag, is crucial for improving site rankings. There is even a Meta tag (the ‘Robots tag’) which can instruct spiders about which pages to index (and which not). Each website page should have its own Meta tags to improve site rankings since search engines consider each page of a site separately.
Posted by SEO Info | Posted in SEO Tips, Web Design | Posted on 29-04-2010
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Landing page or sales page is the most important part of SEO. This is where products prosper or die a premature death. Why should SEO be so important for a landing page? This is because customers will come to your site while searching for the keywords. For example, if you were selling bicycle spare parts, you would like those interested in it to visit your site. This means if someone searches for bicycle spare parts, they should land on your landing page. You don’t want those searching for car spare parts coming to your site. Though both pertain to spare parts, one of them is of no relevance to you. This is where you must do your homework.
Landing page has other important functions. Getting customers interested in your product or service is the first objective. If a person has searched for keywords relevant to you and has reached your landing page means that you have done half the job. Making them to buy is another kettle of fish altogether. The landing page should be so designed that a visitor is enticed into making a purchase and that too immediately. If a person or customer decides to buy some other day, you have lost the battle of wits. A landing page will be performing its task effectively only if there is a purchase.
Landing pages should be designed keeping search engine optimization in mind. Keywords should be spread evenly over the entire page and should seem natural and not forced. Search engine algorithms are pretty smart and can penalize you if the keyword density is not natural. As far as possible we must ensure that the language can be understood by humans since it is they who would be purchasing your product or service. In our enthusiasm to manage a better page rank we sometimes forget that the ultimate aim of a landing page is to sell
Posted by SEO Info | Posted in SEO Tips, Social Media | Posted on 26-04-2010
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Sometimes we tend to ignore social media like Facebook, MySpace and twitter while managing our SEO strategy. You may well ask what is the association between social media and SEO? Many think that focusing entirely on the keywords inside the website or blog is sufficient to bring the traffic. While this may be an important part of your SEO activities, it is still not enough. There are several reasons why you must include social media in your SEO strategy.
The first reason is obviously back links. If you are constantly writing and commenting on forums, you can provide back links to your own site. This will bring additional traffic to your site but more important it will attract search engine bots. Back links increase your search engine ranking.
The second most important reason is that social media sites like Facebook, MySpace and Twitter provide fresh content every day and therefore attract search engine bots. By linking to these sites you will increase your exposure to search engines.
Your sites search engine ranking depends on many factors. Social media are an important part of your SEO strategy. Moreover, posting on forums is free. You must find the right forums to post your comments. By creating sufficient back links you improve your overall search engine ranking. Sites like Youtube are a favorite hunting ground for search engines. By posting a small video on this site with relevant keywords can do wonders to your site visibility. Ultimately, you are looking for traffic and social media sites can do this job effectively. By focusing exclusively on keywords and site optimization you are likely to miss out on some great opportunities.
Twitter is another site which can ramp up your traffic spectacularly. By cleverly associating your tweets with some happening news can be rewarding. You must create a Twitter strategy specific to your needs. Tweeting can be monetized well, if used in combination with your other social site activity and website.
Posted by SEO Info | Posted in Keyword Research, SEO Tips | Posted on 23-04-2010
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The action taken to pick keywords – picking the right keywords and phrases and ensuring a proper mix of different types of keywords – influences, to a great extent, the success of a website positioning and optimization strategy. In fact, the search engine optimization (SEO) process for the website starts with the vital step of picking the keywords that people will likely enter while searching for the types of products or services offered on the website.
Keywords may be of various types. One classification may be single-word, multiple-word, and theme-based keywords. Another may be in terms of the type of search they predominantly support depending on how potential customers key in their search terms i.e. broad-match, phrase-match, exact-match, or negative match. Still another may be a target-market specific classification such as ‘business-specific’, ‘service-specific’, ‘geographic’ or ‘general’ keywords.
Pick keywords with the aim of generating adequate volume of qualified traffic; helping visitors in their buying-decision process; and finally, helping to convert prospects to customers. Generally, keywords selected should a judicious mix to take care of broad-match (usually single-word) and phrase-match or exact-match (usually keyword phrases) searches; the former to generate traffic and the latter to filter and channelize quality traffic. Picking ‘business-specific’ or ‘service-specific’ keywords, when applicable, help facilitate the visitor’s buying decision while ‘power’ or ‘action’ words, such as, say, ‘buy now’ used in keyword phrases can help conversions. ‘Geographic’ keywords can also be very useful for websites (and online businesses) catering to a localized or geographically delineated market. Online keyword research tools can greatly help to effectively pick keywords.
